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No red faces as Llanelli Scarlets open sports bar in HHD’s East Gate scheme

1st July 2013

Rugby Union team Llanelli Scarlets gave their seal of approval to HDD’s East Gate scheme in Llanelli town centre when they opened their new Sports Bar in July.

Built in partnership with Carmarthenshire County Council and completed last year, East Gate has transformed a five acre site in Llanelli town centre. East Gate is anchored by a five-screen Odeon cinema, alongside a 53-bed Travelodge and several well-known restaurant and retail operators such as Nando’s, Costa, Ladbrokes, Greene King and Jenkins Bakers.

Adjacent to East Gate, the recently developed 550-seat Ffwrnes regional theatre means that the entire area has become a local focal point for leisure activity. The development also includes 21,000 sq. ft. of office space for the Council, 230 car parking spaces and a new bus interchange to ensure East Gate is easily accessible from Carmarthen town.

Harvey Lay of HDD said: “The arrival of the Scarlets’ Sports Bar is further evidence that East Gate is a first class leisure destination of regional significance. It showcases HDD’s expertise in bringing a redundant piece of land to life. We have achieved something special at Llanelli by matchmaking top name retail and leisure operators with the demands of local people, while also providing a superb facility for the local Council and we are delighted to see it going from strength to strength.”

Contact: Harvey Lay